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The Designer as Marketing Expert: European Immigrants and the Professionalization of Industrial and Graphic Design in the United States

Jan L. Logemann

in Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Published in print:
2019
Published Online:
September 2020
ISBN:
9780226660011
eISBN:
9780226660295
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226660295.003.0008
Subject:
History, American History: 20th Century

While the rise of “styling,” “streamlining,” and specialized industrial design offices has been typically described as a specifically American response to the expansion of consumer markets and the ... More


“Tastemakers” or “Wastemakers”? Commercial Design at Midcentury (1930–1960)

Jan L. Logemann

in Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Published in print:
2019
Published Online:
September 2020
ISBN:
9780226660011
eISBN:
9780226660295
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226660295.003.0007
Subject:
History, American History: 20th Century

This short segue sketches aspects of the growing importance of commercial design for consumer marketing.


The Spectacle of Maps in British America, 1750–1800

Martin Brückner

in Early American Cartographies

Published in print:
2011
Published Online:
July 2014
ISBN:
9780807834695
eISBN:
9781469600802
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807838723_bruckner.17
Subject:
History, American History: early to 18th Century

This chapter focuses on the year 1770, when John Henry finally published A New and Accurate Map of Virginia, his first and only map that invited public notice. Consisting of four sheets, the map ... More


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