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On Trend: The Business of Forecasting the Future

Devon Powers

Published in print:
2019
Published Online:
May 2020
ISBN:
9780252042874
eISBN:
9780252051739
Item type:
book
Publisher:
University of Illinois Press
DOI:
10.5622/illinois/9780252042874.001.0001
Subject:
Society and Culture, Media Studies

What is a trend? What role do trends play in consumer culture? How do trends come into being? And how do trends shape the future? This book explores these and other questions through a focus on the ... More


Thinking in Trends

Devon Powers

in On Trend: The Business of Forecasting the Future

Published in print:
2019
Published Online:
May 2020
ISBN:
9780252042874
eISBN:
9780252051739
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5622/illinois/9780252042874.003.0003
Subject:
Society and Culture, Media Studies

Chapter 2 tells the story of how the trend forecasting business arose in the United States. The commercial trend business grew in the wake of popular frenzy about “future shock,” a term made famous ... More


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