Jump to ContentJump to Main Navigation

You are looking at 1-1 of 1 items for:

  • Keywords: evidence-based information x
  • Health Psychology x
Clear All Modify Search

View:

Direct-to-Consumer Advertising: Status Quo and Suggestions to Enhance the Delivery of Independent Medication Information

Wolf-Dieter Ludwig and Gisela Schott

in Better Doctors, Better Patients, Better Decisions: Envisioning Health Care 2020

Published in print:
2011
Published Online:
May 2016
ISBN:
9780262016032
eISBN:
9780262298957
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262016032.003.0018
Subject:
Psychology, Health Psychology

Direct-to-consumer advertising (DTCA) of prescription drugs has become a focus of public policy concern and academic research. Through it, pharmaceutical companies influence major parts of the health ... More


View: