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Introduction

Terence E. McDonnell

in Best Laid Plans: Cultural Entropy and the Unraveling of Aids Media Campaigns

Published in print:
2016
Published Online:
May 2017
ISBN:
9780226382012
eISBN:
9780226382296
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226382296.003.0001
Subject:
Anthropology, African Cultural Anthropology

To achieve their goals, organizations need to communicate to the public and persuade them to align their beliefs and behaviors with the organizations’ interests. Organizations are taking an ... More


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