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From policy analysis to policy analytics

Justin Longo and Kathleen McNutt

in Policy Analysis in Canada

Published in print:
2018
Published Online:
January 2019
ISBN:
9781447334910
eISBN:
9781447334934
Item type:
chapter
Publisher:
Policy Press
DOI:
10.1332/policypress/9781447334910.003.0018
Subject:
Political Science, Comparative Politics

Policy analysis relies on data collected at discrete intervals along the policy cycle, from problem identification through evaluation. Policy analytics, in contrast, represents the combination of ... More


2016: The Turn to Mass-Targeted Campaigning

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age

Published in print:
2019
Published Online:
August 2019
ISBN:
9780190694043
eISBN:
9780190694081
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190694043.003.0007
Subject:
Political Science, American Politics, Democratization

The quest for data-driven campaigning in 2012—creating massive databases of voter information for more effective micro-targeting—found greater efficacy and new controversy in 2016. The Trump campaign ... More


2012: Data-Driven Networked Campaigning

Jennifer Stromer-Galley

in Presidential Campaigning in the Internet Age

Published in print:
2019
Published Online:
August 2019
ISBN:
9780190694043
eISBN:
9780190694081
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190694043.003.0006
Subject:
Political Science, American Politics, Democratization

The 2012 presidential candidates refined proven practices and ran the most data-driven campaigns in history. The candidates deployed social media, strategic online ad buys, and used their websites as ... More


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