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Star Muffler

Peter M. Birkeland

in Franchising Dreams: The Lure of Entrepreneurship in America

Published in print:
2002
Published Online:
February 2013
ISBN:
9780226051901
eISBN:
9780226051925
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226051925.003.0005
Subject:
Sociology, Organizations

This chapter presents a description on the nature of work franchisees perform at Star Muffler. Mark Spinelli, Star Muffler's chief executive officer, faced the monumental task of transforming “car ... More


Networks, Alliances, and Survival

Peter M. Birkeland

in Franchising Dreams: The Lure of Entrepreneurship in America

Published in print:
2002
Published Online:
February 2013
ISBN:
9780226051901
eISBN:
9780226051925
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226051925.003.0007
Subject:
Sociology, Organizations

This chapter deals with the causes for differential franchisee success. It also specifically covers the critical role that social capital plays in franchisee performance. The social capital within ... More


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