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Key concepts and principles of social marketing

Jeff French and Clive Blair-Stevens

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.03
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

Social marketing is a dynamic interdisciplinary cross-sector approach to creating social good. Like marketing and many other public sector endeavours such as education, public health, and ... More


Scoping

Lucy Reynolds and Rowena Merritt

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.11
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter discusses the first stage of the Total Process Planning (TPP) framework: scoping. It provides a practical introduction to the scoping phases of social marketing; outlines the processes, ... More


Enhancing Dissemination Though Marketing and Distribution Systems A Vision for Public Health

Joseph T. Steensma, Matthew W. Kreuter, Christopher M. Casey, and Jay M. Bernhardt

in Dissemination and Implementation Research in Health: Translating Science to Practice

Published in print:
2017
Published Online:
November 2017
ISBN:
9780190683214
eISBN:
9780190683245
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190683214.003.0012
Subject:
Public Health and Epidemiology, Public Health

The authors realize that the vision of taking a more market-oriented approach to dissemination likely raises more questions than it answers. Who would build and operate such a system? Who would pay ... More


“Your Genetic Information Should Be Controlled by You”: Personalized Genetic Testing

Donna Dickenson

in Me Medicine vs. We Medicine: Reclaiming Biotechnology for the Common Good

Published in print:
2016
Published Online:
November 2015
ISBN:
9780231159753
eISBN:
9780231534413
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231159753.003.0002
Subject:
Public Health and Epidemiology, Public Health

This chapter discusses how consumerized genetic testing has become controversial, since it both involves a direct relationship between consumer, researcher, and industry, and because it is grounded ... More


Working with Employers to Improve “Disability Confidence”: The Business Disability Forum

Megan Galeucia

in Disability and Equity at Work

Published in print:
2014
Published Online:
April 2014
ISBN:
9780199981212
eISBN:
9780199358007
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199981212.003.0004
Subject:
Public Health and Epidemiology, Public Health

The Business Forum on Disability is an organization located in London that offers a unique model of promoting more equitable employment for persons with disabilities through services provided through ... More


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