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Key concepts and principles of social marketing

Jeff French and Clive Blair-Stevens

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.03
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

Social marketing is a dynamic interdisciplinary cross-sector approach to creating social good. Like marketing and many other public sector endeavours such as education, public health, and ... More


Scoping

Lucy Reynolds and Rowena Merritt

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.11
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter discusses the first stage of the Total Process Planning (TPP) framework: scoping. It provides a practical introduction to the scoping phases of social marketing; outlines the processes, ... More


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