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Instant Customer Base Analysis: Managerial Heuristics Often “Get It Right”

Markus Wübben and Florian von Wangenheim

in Heuristics: The Foundations of Adaptive Behavior

Published in print:
2011
Published Online:
May 2011
ISBN:
9780199744282
eISBN:
9780199894727
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199744282.003.0036
Subject:
Psychology, Cognitive Psychology, Human-Technology Interaction

Recently, academics have shown interest and enthusiasm in the development and implementation of stochastic customer base analysis models, such as the Pareto/NBD model and the BG/NBD model. Using the ... More


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