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Instant Customer Base Analysis: Managerial Heuristics Often “Get It Right”

Markus Wübben and Florian von Wangenheim

in Heuristics: The Foundations of Adaptive Behavior

Published in print:
2011
Published Online:
May 2011
ISBN:
9780199744282
eISBN:
9780199894727
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199744282.003.0036
Subject:
Psychology, Cognitive Psychology, Human-Technology Interaction

Recently, academics have shown interest and enthusiasm in the development and implementation of stochastic customer base analysis models, such as the Pareto/NBD model and the BG/NBD model. Using the ... More


Methods for Building an Experience Framework

Jon Kolko

in Exposing the Magic of Design: A Practitioner’s Guide to the Methods and Theory of Synthesis

Published in print:
2010
Published Online:
May 2011
ISBN:
9780199744336
eISBN:
9780199894710
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199744336.003.0008
Subject:
Psychology, Cognitive Models and Architectures, Human-Technology Interaction

This chapter explains advanced synthesis methods for moving from information to knowledge—for building frameworks in which experiences can be mapped and better understood. Individual methods are ... More


The role of music communication in cinema

Scott D. Lipscomb and David E. Tolchinsky

in Musical Communication

Published in print:
2005
Published Online:
March 2012
ISBN:
9780198529361
eISBN:
9780191689628
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198529361.003.0018
Subject:
Psychology, Music Psychology

This chapter explores musical communication in a cinematic context. It presents empirical and theoretical models of film music perception and the role of music in film. It illustrates some of the ... More


Critical Skills for the 21st Century Workforce

Ryan Whorton, Alex Casillas, Frederick L. Oswald, and Amy Shaw

in Building Better Students: Preparation for the Workforce

Published in print:
2017
Published Online:
June 2017
ISBN:
9780199373222
eISBN:
9780190675769
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199373222.003.0003
Subject:
Psychology, Social Psychology

This chapter is based on the proposition that three major forces, taken together, have fundamentally changed the nature of work in the 21st century. These three forces are technology, the rise of the ... More


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