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Customer journeys and Markov chains

Peter Grindrod CBE

in Mathematical Underpinnings of Analytics: Theory and Applications

Published in print:
2014
Published Online:
March 2015
ISBN:
9780198725091
eISBN:
9780191792526
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198725091.003.0008
Subject:
Mathematics, Analysis, Probability / Statistics

This chapter considers Markov models for customer behavioural change and hence customer value change based on longitudinal customer data. It considers the use of genetic algorithms in calibrating ... More


Clustering and unsupervised classification

Peter Grindrod CBE

in Mathematical Underpinnings of Analytics: Theory and Applications

Published in print:
2014
Published Online:
March 2015
ISBN:
9780198725091
eISBN:
9780191792526
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198725091.003.0005
Subject:
Mathematics, Analysis, Probability / Statistics

This chapter examines iterative clustering methods including finite mixture modelling based on the EM algorithm. Applications to behavioural segmentation of domestic energy customers, the ... More


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