Jump to ContentJump to Main Navigation

You are looking at 1-4 of 4 items for:

  • Keywords: customers x
  • Knowledge Management x
Clear All Modify Search

View:

Viral Marketing on Facebook for a New Open Innovation Platform

Catharina van Delden and Nancy Wünderlich

in Leading Open Innovation

Published in print:
2013
Published Online:
August 2013
ISBN:
9780262018494
eISBN:
9780262312455
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262018494.003.0286
Subject:
Business and Management, Knowledge Management

This chapter examines the use of social media for open innovation and describes a project involving viral marketing on the social networking site Facebook. It proposes guidelines for organizations ... More


Co-creation with Customers

Frank Piller and Christoph Ihl

in Leading Open Innovation

Published in print:
2013
Published Online:
August 2013
ISBN:
9780262018494
eISBN:
9780262312455
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262018494.003.0172
Subject:
Business and Management, Knowledge Management

This chapter examines the tools available for companies that want to involve customers in open innovation initiatives. It explains that leaders must be able to identify suitable targets for ... More


Open Manufacturing

Mitchell M. Tseng

in Leading Open Innovation

Published in print:
2013
Published Online:
August 2013
ISBN:
9780262018494
eISBN:
9780262312455
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262018494.003.0345
Subject:
Business and Management, Knowledge Management

This chapter describes an open manufacturing paradigm that was developed based on the principles of open innovation. It explains that companies with open manufacturing system temporarily unite to ... More


Different Knowledge Practices in Hub Shows: The Cases of Lighting versus Meat Processing Technology

Harald Bathelt, Francesca Golfetto, and Diego Rinallo

in Trade Shows in the Globalizing Knowledge Economy

Published in print:
2014
Published Online:
August 2014
ISBN:
9780199643080
eISBN:
9780191779541
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199643080.003.0009
Subject:
Business and Management, Knowledge Management

This chapter compares design-intensive and technology-oriented hub shows to analyse how interaction practices and patterns of knowledge flows vary during such events and how they are shaped by ... More


View: