Huatong Sun
- Published in print:
- 2020
- Published Online:
- January 2020
- ISBN:
- 9780190845582
- eISBN:
- 9780190845612
- Item type:
- book
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/oso/9780190845582.001.0001
- Subject:
- Psychology, Cognitive Psychology
Social media users fracture into tribes, but social media ecosystems are globally interconnected technically, socially, culturally, and economically. At the crossroads, Huatong Sun, author of ...
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Social media users fracture into tribes, but social media ecosystems are globally interconnected technically, socially, culturally, and economically. At the crossroads, Huatong Sun, author of Cross-Cultural Technology Design, presents theory, method, and case studies to uncover the global interconnectedness of social media design and reorient universal design standards. Centering on the dynamics between structure and agency, Sun draws on practices theories and transnational fieldwork and articulates a critical design approach. The culturally localized user engagement and empowerment (CLUE2, or CLUE-squared) framework extends from situated activity to social practice and connects macro institutions with micro interactions to redress asymmetrical relations in everyday life.
Why were Japanese users not crazed about Facebook? Would Twitter have been more successful than its copycat Weibo in China if not banned? How did mobilities and value propositions play out in the competition of WhatsApp, WeChat, LINE, and KakaoTalk for global growth? Illustrating the cultural entanglement with a relational view of design, Sun provides three provocative accounts of cross-cultural social media design and use. Concepts such as affordance, genre, and uptake are demonstrated as design tools to bind the material with the discursive and leap from the critical to the generative for culturally sustaining design.
Sun calls to reshape the crossroads into a design square where differences are nourished as design resources, where diverse discourses interact for innovation, and where alternative design epistemes thrive from the local. This timely book will appeal to researchers, students, and practitioners who design across disciplines, paradigms, and boundaries to bridge differences in this increasingly globalized world.Less
Social media users fracture into tribes, but social media ecosystems are globally interconnected technically, socially, culturally, and economically. At the crossroads, Huatong Sun, author of Cross-Cultural Technology Design, presents theory, method, and case studies to uncover the global interconnectedness of social media design and reorient universal design standards. Centering on the dynamics between structure and agency, Sun draws on practices theories and transnational fieldwork and articulates a critical design approach. The culturally localized user engagement and empowerment (CLUE2, or CLUE-squared) framework extends from situated activity to social practice and connects macro institutions with micro interactions to redress asymmetrical relations in everyday life.
Why were Japanese users not crazed about Facebook? Would Twitter have been more successful than its copycat Weibo in China if not banned? How did mobilities and value propositions play out in the competition of WhatsApp, WeChat, LINE, and KakaoTalk for global growth? Illustrating the cultural entanglement with a relational view of design, Sun provides three provocative accounts of cross-cultural social media design and use. Concepts such as affordance, genre, and uptake are demonstrated as design tools to bind the material with the discursive and leap from the critical to the generative for culturally sustaining design.
Sun calls to reshape the crossroads into a design square where differences are nourished as design resources, where diverse discourses interact for innovation, and where alternative design epistemes thrive from the local. This timely book will appeal to researchers, students, and practitioners who design across disciplines, paradigms, and boundaries to bridge differences in this increasingly globalized world.
Huatong Sun
- Published in print:
- 2020
- Published Online:
- January 2020
- ISBN:
- 9780190845582
- eISBN:
- 9780190845612
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/oso/9780190845582.003.0001
- Subject:
- Psychology, Cognitive Psychology
This chapter describes what motivated the author to write the book with a critical, cultural approach at the intersection of professional and technical communication, human–computer interaction, ...
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This chapter describes what motivated the author to write the book with a critical, cultural approach at the intersection of professional and technical communication, human–computer interaction, cultural and media studies, rhetoric and writing, and social informatics, guided by the question of how we should design usable, meaningful, and empowering social media technology for culturally diverse users in this increasingly globalized world. It explains the urgent call for a global approach to cross-cultural social media design at the crossroads of social media design; introduces a set of fundamental concepts for critical design used in the book for cross-disciplinary conversations; and previews the book structure. The critical, global design approach applies a macroscopic understanding and critical vision of culture and structure from the broader sociocultural context to drive microscopic design implementations in the immediate context. It is a new development of “culturally localized user experience” (CLUE) presented in the author’s 2012 book, but readers don’t need to read the former book to proceed with this book.Less
This chapter describes what motivated the author to write the book with a critical, cultural approach at the intersection of professional and technical communication, human–computer interaction, cultural and media studies, rhetoric and writing, and social informatics, guided by the question of how we should design usable, meaningful, and empowering social media technology for culturally diverse users in this increasingly globalized world. It explains the urgent call for a global approach to cross-cultural social media design at the crossroads of social media design; introduces a set of fundamental concepts for critical design used in the book for cross-disciplinary conversations; and previews the book structure. The critical, global design approach applies a macroscopic understanding and critical vision of culture and structure from the broader sociocultural context to drive microscopic design implementations in the immediate context. It is a new development of “culturally localized user experience” (CLUE) presented in the author’s 2012 book, but readers don’t need to read the former book to proceed with this book.
