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The Customer Relations Factory

Simon Head

in The New Ruthless Economy: Work and Power in the Digital Age

Published in print:
2005
Published Online:
October 2011
ISBN:
9780195179835
eISBN:
9780199850211
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195179835.003.0005
Subject:
Economics and Finance, Behavioural Economics

This chapter examines the importance of customer relations management (CRM) in the new economy in the U.S. It states that CRM has moved forward to the center of corporate strategy and the ... More


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