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Farewell to the Free Trade in Doctoring

Nancy Tomes

in Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers

Published in print:
2015
Published Online:
May 2016
ISBN:
9781469622774
eISBN:
9781469622798
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469622774.003.0002
Subject:
Public Health and Epidemiology, Public Health

This chapter examines the end of “free trade” in doctoring in the late 1800s and the rise of modern consumer capitalism in the nineteenth century that transformed patients into consumers. It first ... More


The Fourth Necessity

Nancy Tomes

in Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers

Published in print:
2015
Published Online:
May 2016
ISBN:
9781469622774
eISBN:
9781469622798
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469622774.003.0006
Subject:
Public Health and Epidemiology, Public Health

This chapter examines how medical care became the “fourth necessity” of modern life—after food, clothing, and housing—during the postwar period. There were disagreements on what shape America's ... More


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