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Managing the sales and marketing interface

Tony Douglas and Kenneth Le Meunier-FitzHugh

in Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges

Published in print:
2016
Published Online:
August 2016
ISBN:
9780198706632
eISBN:
9780191826061
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198706632.003.0005
Subject:
Business and Management, Strategy, Marketing

This chapter reviews the operation of the internal interface between the sales and marketing functions. Sales and marketing functions have the capabilities required to assist the organization to ... More


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