Ofer Bergman and Steve Whittaker
- Published in print:
- 2016
- Published Online:
- May 2017
- ISBN:
- 9780262035170
- eISBN:
- 9780262336291
- Item type:
- chapter
- Publisher:
- The MIT Press
- DOI:
- 10.7551/mitpress/9780262035170.003.0009
- Subject:
- Society and Culture, Technology and Society
This chapter explores fundamental reasons for navigation preference. It explores cognitive and neuroscience explanations about why navigation is preferred to search. Two studies reveal that ...
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This chapter explores fundamental reasons for navigation preference. It explores cognitive and neuroscience explanations about why navigation is preferred to search. Two studies reveal that navigation is less cognitively demanding than search. The first uses a cognitive psychology technique, the dual-task paradigm, to show that search requires more verbal attention than navigation. The second study indicates that PIM navigation involves primitive brain structures previously observed during real-world navigation. In contrast, search activates brain areas commonly observed in linguistic processing. These deep-rooted neurological biases may promote automatic activation of location-related retrieval, leaving the language system available for other tasks.Less
This chapter explores fundamental reasons for navigation preference. It explores cognitive and neuroscience explanations about why navigation is preferred to search. Two studies reveal that navigation is less cognitively demanding than search. The first uses a cognitive psychology technique, the dual-task paradigm, to show that search requires more verbal attention than navigation. The second study indicates that PIM navigation involves primitive brain structures previously observed during real-world navigation. In contrast, search activates brain areas commonly observed in linguistic processing. These deep-rooted neurological biases may promote automatic activation of location-related retrieval, leaving the language system available for other tasks.
