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The Protection of Marketing Assets

MICHAEL SPENCE

in Intellectual Property

Published in print:
2007
Published Online:
March 2012
ISBN:
9780198765011
eISBN:
9780191695278
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198765011.003.0005
Subject:
Law, Intellectual Property, IT, and Media Law

This chapter begins by discussing the expanding concepts of the brand and the change in the function of brands when the brand itself has become a product. It then explains the classic elements of the ... More


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