Scott Laderman
- Published in print:
- 2014
- Published Online:
- September 2016
- ISBN:
- 9780520279100
- eISBN:
- 9780520958043
- Item type:
- chapter
- Publisher:
- University of California Press
- DOI:
- 10.1525/california/9780520279100.003.0003
- Subject:
- History, World Modern History
Chapter 2 shows how surf culture continued to globalize after World War II and became a popular cultural phenomenon. Surf tourism grew with the advent of jet travel and the expansion of the postwar ...
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Chapter 2 shows how surf culture continued to globalize after World War II and became a popular cultural phenomenon. Surf tourism grew with the advent of jet travel and the expansion of the postwar American and Australian middle class, and this surf tourism became a defining feature of modern surf culture. The United States missed an opportunity to tout this surf culture when it withdrew The Endless Summer from the 1967 Moscow Film Festival, but it did use surfing as a form of cultural diplomacy in its sports exhibit at Expo ’70 in Osaka, Japan. Hollywood also embraced the sport, memorably associating it with the Vietnam War.Less
Chapter 2 shows how surf culture continued to globalize after World War II and became a popular cultural phenomenon. Surf tourism grew with the advent of jet travel and the expansion of the postwar American and Australian middle class, and this surf tourism became a defining feature of modern surf culture. The United States missed an opportunity to tout this surf culture when it withdrew The Endless Summer from the 1967 Moscow Film Festival, but it did use surfing as a form of cultural diplomacy in its sports exhibit at Expo ’70 in Osaka, Japan. Hollywood also embraced the sport, memorably associating it with the Vietnam War.
