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  • Keywords: Transmedia x
  • Film, Television and Radio x
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Introduction: The Franchise Era

James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0001
Subject:
Film, Television and Radio, Film

The introduction chapter provides an overview of the key elements of media franchises in the context of ongoing digital technology developments. In particular, the chapter explains the history of ... More


The (Im)Perfect Organism: Dissecting the Alien Media Franchise

James Fleury and Stephen Mamber

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0002
Subject:
Film, Television and Radio, Film

This essay works toward a definition of the media franchise and uses the Alien franchise (1979-Present) to consider how digital technologies have influenced a shift in franchise management from ... More


Transmedia-To-Go: Licensed Mobile Gaming in Japan

Bryan Hikari Hartzheim

in The Franchise Era: Managing Media in the Digital Economy

Published in print:
2019
Published Online:
January 2020
ISBN:
9781474419222
eISBN:
9781474464802
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474419222.003.0011
Subject:
Film, Television and Radio, Film

Bryan Hikari Hartzheim examines how a growing number of top-grossing and popular mobile game titles are extensions of larger media franchises that also stem from other media properties. He posits the ... More


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