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Branding Business Schools: Academic Struggles with the Management of Reputation

Rajani Naidoo and James Pringle

in The Institutional Development of Business Schools

Published in print:
2014
Published Online:
December 2014
ISBN:
9780198713364
eISBN:
9780191781773
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198713364.003.0008
Subject:
Business and Management, Organization Studies

This chapter focuses on how brands and branding activities feature as a locus for faculty members’ sensemaking around organizational and professional identity. The chapter begins with an overview of ... More


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