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“Hertz, Don’t It?” White “Colorblindness” and the Mark(et)ings of O. J. Simpson

Leola Johnson

in Colored White: Transcending the Racial Past

Published in print:
2002
Published Online:
March 2012
ISBN:
9780520233416
eISBN:
9780520930803
Item type:
chapter
Publisher:
University of California Press
DOI:
10.1525/california/9780520233416.003.0005
Subject:
History, American History: 20th Century

This chapter explores the role of race and the claim of “colorlessness” in O. J. Simpson's life largely prior to the 1994 murders of Nicole Brown Simpson and Ronald Goldman. It seeks to understand ... More


Colored White: Transcending the Racial Past

David Roediger

Published in print:
2002
Published Online:
March 2012
ISBN:
9780520233416
eISBN:
9780520930803
Item type:
book
Publisher:
University of California Press
DOI:
10.1525/california/9780520233416.001.0001
Subject:
History, American History: 20th Century

This book argues that in its political workings, its distribution of advantages, and its unspoken assumptions, the United States is a “still white” nation. Issues of race are decidedly not a thing of ... More


No Freedom, No Football

Michael Oriard

in Brand NFL: Making and Selling America's Favorite Sport

Published in print:
2010
Published Online:
July 2014
ISBN:
9780807871560
eISBN:
9781469604992
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807899656_oriard.5
Subject:
History, American History: 20th Century

TThe chapter considers the role of freedom in football. It discusses the emergence of the growing popularity and stardom of O. J. Simpson and the Miami Dolphins. It looks into the role played by ... More


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