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Let’s Take Our Rice Cookers to the World: Adapting Japanese Rice Cookers for the Chinese Consumer

Yoshiko Nakano

in Where There Are Asians, There Are Rice Cookers: How “National” Went Global via Hong Kong

Published in print:
2009
Published Online:
September 2011
ISBN:
9789888028085
eISBN:
9789882207684
Item type:
chapter
Publisher:
Hong Kong University Press
DOI:
10.5790/hongkong/9789888028085.003.0002
Subject:
Economics and Finance, South and East Asia

This chapter describes how the National rice cooker team and William Mong worked together to adapt Japanese rice cookers for Chinese consumers. It begins in the year 1959, when Mong imported his ... More


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