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Introduction: The Long Southern Strategy Explained

Angie Maxwell and Todd Shields

in The Long Southern Strategy: How Chasing White Voters in the South Changed American Politics

Published in print:
2019
Published Online:
August 2019
ISBN:
9780190265960
eISBN:
9780190939403
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190265960.003.0001
Subject:
Political Science, American Politics

The GOP’s Southern Strategy initiated the realignment of the South with the Republican Party by exploiting white racial anxiety about social changes to the southern racial hierarchy. However, the ... More


Conclusion: An Echo, Not a Choice

Angie Maxwell and Todd Shields

in The Long Southern Strategy: How Chasing White Voters in the South Changed American Politics

Published in print:
2019
Published Online:
August 2019
ISBN:
9780190265960
eISBN:
9780190939403
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190265960.003.0011
Subject:
Political Science, American Politics

The Long Southern Strategy was “long” because all three components of the strategy—choosing to exploit white racial angst, fear of feminism, and evangelical righteousness—were necessary to build a ... More


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