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Western companies' approaches to business in CEE

Roderick Martin

in Transforming Management in Central and Eastern Europe

Published in print:
1999
Published Online:
October 2011
ISBN:
9780198775690
eISBN:
9780191695377
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198775690.003.0007
Subject:
Business and Management, International Business, Political Economy

This chapter examines western companies' approaches within the framework of market entry strategies. Following a brief introduction, the second section outlines the major approaches to market entry ... More


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