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“Tastemakers” or “Wastemakers”? Commercial Design at Midcentury (1930–1960)

Jan L. Logemann

in Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Published in print:
2019
Published Online:
September 2020
ISBN:
9780226660011
eISBN:
9780226660295
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226660295.003.0007
Subject:
History, American History: 20th Century

This short segue sketches aspects of the growing importance of commercial design for consumer marketing.


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