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Advertisers and Consumers, 1890–1930

Charles F. McGovern

in Sold American: Consumption and Citizenship, 1890-1945

Published in print:
2006
Published Online:
September 2014
ISBN:
9780807830338
eISBN:
9781469606040
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807876640_mcgovern.5
Subject:
History, Cultural History

Advertising is a thoroughly integrated tool of industrial capitalism, encouraging people to purchase a plethora of products to meet the material needs of their everyday lives. This chapter examines ... More


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