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Guaranteed Pure: The Moody Bible Institute, Business, and the Making of Modern Evangelicalism

Timothy Gloege

Published in print:
2015
Published Online:
January 2016
ISBN:
9781469621012
eISBN:
9781469623191
Item type:
book
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469621012.001.0001
Subject:
Religion, Religious Studies

American evangelicalism has long walked hand in hand with modern consumer capitalism. This book shows us why, through an engaging story about God and big business at the Moody Bible Institute. ... More


Farewell to the Free Trade in Doctoring

Nancy Tomes

in Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers

Published in print:
2015
Published Online:
May 2016
ISBN:
9781469622774
eISBN:
9781469622798
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469622774.003.0002
Subject:
Public Health and Epidemiology, Public Health

This chapter examines the end of “free trade” in doctoring in the late 1800s and the rise of modern consumer capitalism in the nineteenth century that transformed patients into consumers. It first ... More


The Fourth Necessity

Nancy Tomes

in Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers

Published in print:
2015
Published Online:
May 2016
ISBN:
9781469622774
eISBN:
9781469622798
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469622774.003.0006
Subject:
Public Health and Epidemiology, Public Health

This chapter examines how medical care became the “fourth necessity” of modern life—after food, clothing, and housing—during the postwar period. There were disagreements on what shape America's ... More


Books for the Seeker: Liberal Religion and the Literary Marketplace in the 1990s

Erin A. Smith

in What Would Jesus Read?: Popular Religious Books and Everyday Life in Twentieth-Century America

Published in print:
2015
Published Online:
January 2016
ISBN:
9781469621326
eISBN:
9781469621340
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469621326.003.0009
Subject:
Religion, Religious Studies

This chapter examines some of the best-selling mainstream religion/spirituality titles of the 1990s in light of increasing numbers of self-reported “spiritual seekers”—individuals with fluid, dynamic ... More


Introduction

Timothy E. W. Gloege

in Guaranteed Pure: The Moody Bible Institute, Business, and the Making of Modern Evangelicalism

Published in print:
2015
Published Online:
January 2016
ISBN:
9781469621012
eISBN:
9781469623191
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469621012.003.0010
Subject:
Religion, Religious Studies

This introductory chapter charts a brief history of how American Protestantism had developed in conjunction with modern consumer capitalism. There are many points of entry to this corporate ... More


A Consuming Faith

Timothy E. W. Gloege

in Guaranteed Pure: The Moody Bible Institute, Business, and the Making of Modern Evangelicalism

Published in print:
2015
Published Online:
January 2016
ISBN:
9781469621012
eISBN:
9781469623191
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469621012.003.0006
Subject:
Religion, Religious Studies

This chapter charts the key pivot by corporate evangelicals at the Moody Bible Institute (MBI), from religious identities rooted in Christian work to consumer identities branded as “pure religion.” ... More


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