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Case Studies

Don Rose and Cam Patterson

in Research To Revenue: A Practical Guide to University Start-Ups

Published in print:
2016
Published Online:
May 2016
ISBN:
9781469625263
eISBN:
9781469625287
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469625263.003.0005
Subject:
Business and Management, Innovation

Three case studies are presented to demonstrate the key steps discussed in Chapter 3. The case studies are (fictitious) examples of university startups, covering the range of startups typically found ... More


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