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Twain’s Brand and the Modern Mood

Judith Yaross Lee

in Twain's Brand: Humor in Contemporary American Culture

Published in print:
2012
Published Online:
March 2014
ISBN:
9781617036439
eISBN:
9781621030577
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781617036439.003.0001
Subject:
Literature, American, 19th Century Literature

This chapter shows that, although Mark Twain tops most lists of great American humorists, analyses of his significance treat American culture as if humor were barely part of it. One of the likely ... More


Twain's Brand: Humor in Contemporary American Culture

Judith Yaross Lee

Published in print:
2012
Published Online:
March 2014
ISBN:
9781617036439
eISBN:
9781621030577
Item type:
book
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781617036439.001.0001
Subject:
Literature, American, 19th Century Literature

Samuel L. Clemens lost the 1882 lawsuit declaring his exclusive right to use “Mark Twain” as a commercial trademark, but he succeeded in the marketplace, where synergy among his comic journalism, ... More


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