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How Expectancies Shape Consumption Experiences

Plassmann Hilke and D. Wager Tor

in The Interdisciplinary Science of Consumption

Published in print:
2014
Published Online:
January 2015
ISBN:
9780262027670
eISBN:
9780262325387
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262027670.003.0012
Subject:
Psychology, Cognitive Neuroscience

In this chapter we review behavioral and neuroscientific studies that investigate how expectations shape our affective experience. Drawing on existing studies in the domain of negative affective ... More


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