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The Evolution of the Green Building Supply Industry: Entrepreneurial Entrants and Diversifying Incumbents

Michael Conger and Jeffrey G. York

in Constructing Green: The Social Structures of Sustainability

Published in print:
2013
Published Online:
January 2014
ISBN:
9780262019415
eISBN:
9780262315388
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262019415.003.0006
Subject:
Environmental Science, Environmental Studies

The chapter asks a number of questions: what determines when and why a particular firm will enter an ecologically relevant industry? How does this differ for new firms vs. existing firms that already ... More


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