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Tap: Unlocking the Mobile Economy

Anindya Ghose

Published in print:
2017
Published Online:
January 2018
ISBN:
9780262036276
eISBN:
9780262340427
Item type:
book
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262036276.001.0001
Subject:
Business and Management, Marketing

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to this book's author, ... More


Viral Marketing on Facebook for a New Open Innovation Platform

Catharina van Delden and Nancy Wünderlich

in Leading Open Innovation

Published in print:
2013
Published Online:
August 2013
ISBN:
9780262018494
eISBN:
9780262312455
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262018494.003.0286
Subject:
Business and Management, Knowledge Management

This chapter examines the use of social media for open innovation and describes a project involving viral marketing on the social networking site Facebook. It proposes guidelines for organizations ... More


Co-creation with Customers

Frank Piller and Christoph Ihl

in Leading Open Innovation

Published in print:
2013
Published Online:
August 2013
ISBN:
9780262018494
eISBN:
9780262312455
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262018494.003.0172
Subject:
Business and Management, Knowledge Management

This chapter examines the tools available for companies that want to involve customers in open innovation initiatives. It explains that leaders must be able to identify suitable targets for ... More


Open Manufacturing

Mitchell M. Tseng

in Leading Open Innovation

Published in print:
2013
Published Online:
August 2013
ISBN:
9780262018494
eISBN:
9780262312455
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262018494.003.0345
Subject:
Business and Management, Knowledge Management

This chapter describes an open manufacturing paradigm that was developed based on the principles of open innovation. It explains that companies with open manufacturing system temporarily unite to ... More


Trading Zones

Richard Rottenburg

in Far-Fetched Facts: A Parable of Development Aid

Published in print:
2009
Published Online:
August 2013
ISBN:
9780262182645
eISBN:
9780262255035
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262182645.003.0006
Subject:
Society and Culture, Technology and Society

In the Ruritania water supply project, the engineer was supposed to solve technical tasks for an Organizational Improvement Program without the necessary means at his disposal, and the system of ... More


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