Jump to ContentJump to Main Navigation

You are looking at 1-2 of 2 items

  • Keywords: service design x
  • University Presses: Oxford University Press x
  • Oxford University Press x
Clear All Modify Search

View:

Design Strategy

Laura R. Oswald

in Doing Semiotics: A Research Guide for Marketers at the Edge of Culture

Published in print:
2020
Published Online:
August 2020
ISBN:
9780198822028
eISBN:
9780191861123
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198822028.003.0003
Subject:
Business and Management, Marketing

Design is a semiotic system, a technology, and a commercial practice that shapes to a great extent the ways consumers sense, experience, and understand objects, events, spaces, and processes in the ... More


Satisfaction Architect: Service Design and Its Behavioral Implications

Louis St. Peter, Walter L. Wallace, and Yusen Xia

in The Handbook of Behavioral Operations Management: Social and Psychological Dynamics in Production and Service Settings

Published in print:
2015
Published Online:
May 2015
ISBN:
9780199357215
eISBN:
9780190239336
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199357215.003.0009
Subject:
Economics and Finance, Behavioural Economics

This chapter presents the traditional service deign and service delivery with the consideration of customer behaviors. The traditional focus on the elements of service design deals with the issue of ... More


View: