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Inside Marketing: Practices, Ideologies, Devices

Detlev Zwick and Julien Cayla (eds)

Published in print:
2011
Published Online:
May 2011
ISBN:
9780199576746
eISBN:
9780191724916
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199576746.001.0001
Subject:
Business and Management, Marketing

This book offers a theoretically informed, critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. With marketing ... More


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