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How Honda Innovates

Marc H. Meyer

in The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Published in print:
2007
Published Online:
October 2011
ISBN:
9780195180862
eISBN:
9780199851270
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195180862.003.0007
Subject:
Business and Management, Knowledge Management

This chapter offers an inside look at how one company, Honda Motor Company Ltd., developed a remarkable new vehicle: the Element. First introduced in early 2003, this made a mark in the U.S. auto ... More


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