Arthur B. Markman (ed.)
- Published in print:
- 2016
- Published Online:
- June 2016
- ISBN:
- 9780199374441
- eISBN:
- 9780190609023
- Item type:
- book
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780199374441.001.0001
- Subject:
- Psychology, Social Psychology
Many firms want to innovate, but have a hard time overcoming their corporate culture to allow them to develop and commercialize innovative ideas. This book brings together contributions from ...
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Many firms want to innovate, but have a hard time overcoming their corporate culture to allow them to develop and commercialize innovative ideas. This book brings together contributions from academics and people in the business community to explore methods for opening up the innovation process to make it more successful. The book starts by defining the concept of open innovation. Then, it examines ways to bring more people into the innovation process at all stages including idea development, evaluation, and commercialization. This work provides a current perspective on the state-of-the-art in open innovation.Less
Many firms want to innovate, but have a hard time overcoming their corporate culture to allow them to develop and commercialize innovative ideas. This book brings together contributions from academics and people in the business community to explore methods for opening up the innovation process to make it more successful. The book starts by defining the concept of open innovation. Then, it examines ways to bring more people into the innovation process at all stages including idea development, evaluation, and commercialization. This work provides a current perspective on the state-of-the-art in open innovation.
