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Media Franchising: Creative License and Collaboration in the Culture Industries

Derek Johnson

Published in print:
2013
Published Online:
March 2016
ISBN:
9780814743478
eISBN:
9780814743492
Item type:
book
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814743478.001.0001
Subject:
Society and Culture, Media Studies

While immediately recognizable throughout the United States and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. ... More


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