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Showmanship in wartime

Richard Farmer

in "Cinemas and cinemagoing in wartime Britain, 1939-45": The utility dream palace

Published in print:
2016
Published Online:
September 2016
ISBN:
9780719091889
eISBN:
9781526109644
Item type:
chapter
Publisher:
Manchester University Press
DOI:
10.7228/manchester/9780719091889.003.0005
Subject:
History, Social History

Pre-war cinema management manuals were adamant that publicising a cinema was one of the most important – and challenging – jobs that an exhibitor had. Using The Stars Look Down (1940) as a case ... More


Introduction

Richard Farmer

in "Cinemas and cinemagoing in wartime Britain, 1939-45": The utility dream palace

Published in print:
2016
Published Online:
September 2016
ISBN:
9780719091889
eISBN:
9781526109644
Item type:
chapter
Publisher:
Manchester University Press
DOI:
10.7228/manchester/9780719091889.003.0008
Subject:
History, Social History

Cinemas were, for tens of millions of Britons each week, an element of everyday life, and cinemagoing was a cultural and experiential activity that was at once exciting and mundane. Changes to ... More


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