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Winning the Reputation GameCreating Stakeholder Value and Competitive Advantage$
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Grahame R. Dowling

Print publication date: 2016

Print ISBN-13: 9780262034463

Published to University Press Scholarship Online: January 2017

DOI: 10.7551/mitpress/9780262034463.001.0001

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date: 20 August 2017

Frequently Asked Questions

Frequently Asked Questions

Chapter:
(p.207) 11 Frequently Asked Questions
Source:
Winning the Reputation Game
Author(s):

Grahame R. Dowling

Publisher:
The MIT Press
DOI:10.7551/mitpress/9780262034463.003.0011

This final chapter reviews the material in the book by posing and answering some of the typical questions managers ask about investing in and managing corporate reputations. For example, does a company need a good reputation in order to secure a social license to operate? Is it true that corporate reputations take a long time to create but a very short time to ruin?

Keywords:   Social license to operate, Reputation damage, Fast reputation creation, Corporate identity, The role of head office

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