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Winning the Reputation GameCreating Stakeholder Value and Competitive Advantage$
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Grahame R. Dowling

Print publication date: 2016

Print ISBN-13: 9780262034463

Published to University Press Scholarship Online: January 2017

DOI: 10.7551/mitpress/9780262034463.001.0001

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date: 20 August 2017

Measuring Corporate Reputations: Keeping Score

Measuring Corporate Reputations: Keeping Score

(p.139) 8 Measuring Corporate Reputations: Keeping Score
Winning the Reputation Game

Grahame R. Dowling

The MIT Press

This chapter explores the old saying that “what is measured improves”. It presents different ways that corporate reputations are measured and some new ways that may be used in the future.

Keywords:   Best-worst measures, Media analysis, Off-the-shelf measures, Customised measures

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