There are two broad ways to create a simply better reputation than one’s competitors, namely, being seen to be ‘best at something’ and/or ‘best for somebody’. Apple’s corporate reputation is based on being best at designing engaging user-interfaces for its various iProducts. In the old mainframe era of computing IBM was known as being best for many corporate managers as evidenced by the saying at this time – “Nobody ever got fired for buying IBM”. To be clearly better or best requires a 30% advantage over competitors.
University Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
If you think you should have access to this title, please contact your librarian.
To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us .