Jump to ContentJump to Main Navigation
Winning the Reputation GameCreating Stakeholder Value and Competitive Advantage$
Users without a subscription are not able to see the full content.

Grahame R. Dowling

Print publication date: 2016

Print ISBN-13: 9780262034463

Published to University Press Scholarship Online: January 2017

DOI: 10.7551/mitpress/9780262034463.001.0001

Show Summary Details
Page of
date: 20 August 2017

Corporate Reputation as a Strategic Game

Corporate Reputation as a Strategic Game

Chapter:
(p.15) 2 Corporate Reputation as a Strategic Game
Source:
Winning the Reputation Game
Author(s):

Grahame R. Dowling

Publisher:
The MIT Press
DOI:10.7551/mitpress/9780262034463.003.0002

This chapter describes why corporate reputation management is a strategic game. The metaphor highlights that any investment in creating a better corporate reputation than one’s rivals is subject to setting goals, understanding the rules of the reputation marketplace, adopting the language of corporate reputation inside and outside the company, and being prepared to measure the value of the investment. These issues provide the basic terms and conditions for the investment in and active management of a company’s reputation.

Keywords:   Strategic game, Reputation rules, Reputation language, Investment

University Press Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us .