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Make It New
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Make It New: The History of Silicon Valley Design

Barry M. Katz

Abstract

Make it New studies the formation of a professional design practice in California’s Silicon Valley and its role in the region’s “ecosystem of innovation.” In 1980, about midpoint in the story, the San Francisco Bay Area was at best a marginal presence in the design world. Today there are, arguably, more designers working in Northern California than anywhere else in the world. Specifically, the book has three principal objectives: First, to show how design, no less that the region’s iconic technology companies, its legal and financial institutions, and its universities, became an integral com ... More

Keywords: Design, Ecosystem, Innovation, Silicon Valley, Technology, Design Thinking

Bibliographic Information

Print publication date: 2015 Print ISBN-13: 9780262029636
Published to University Press Scholarship Online: May 2016 DOI:10.7551/mitpress/9780262029636.001.0001

Authors

Affiliations are at time of print publication.

Barry M. Katz, author
California College of the Arts

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