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Loyalty and LibertyAmerican Countersubversion from World War I to the McCarthy Era$
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Alex Goodall

Print publication date: 2013

Print ISBN-13: 9780252038037

Published to University Press Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252038037.001.0001

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date: 13 December 2017

Subversive Capitalism

Subversive Capitalism

Fordism, Business, and Antiradicalism

Chapter:
(p.131) 6 Subversive Capitalism
Source:
Loyalty and Liberty
Author(s):

Alex Goodall

Publisher:
University of Illinois Press
DOI:10.5406/illinois/9780252038037.003.0007

This chapter looks at how, in the Fordist system, national concerns over the relationship between loyalty and liberty were translated anew in relationships between employees and management. Much as the wartime loyalty campaigns were presented as a harmonious, popular national project of liberation, Ford Motor's reforms were sold as an expression of mutual interests of employer and employee, a demonstration of the natural harmony between labor and capital. Whereas an employer could impose upon the employee because he better perceived the worker's interests, other organizations that purported to act for the worker were denounced as alien. Ford attributed expressions of employee dissatisfaction to the subversive influence of outsiders, and as war fever began to grip the United States this equation became increasingly explicit.

Keywords:   Fordist system, loyalty, liberty, wartime loyalty campaigns, Ford Motor, labor, capital

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