Girls’ Sexuality, Girls’ Culture, and Shōjo Manga
This chapter examines representations of girls' sexuality in contemporary shōjo manga. In the 1990s, as the nation seemed nearly consumed with discussions of schoolgirl sexuality, the representation of sex in shōjo manga increased. How is this national preoccupation with schoolgirls as trendsetters and consummate consumers reflected and refracted in the pages of shōjo manga Through textual analysis of the shōjo manga “Gals!” along with ethnographic examples, the chapter analyzes how editors and artists manage the boundaries between “what girls want”—the audience they serve and must satisfy—and wider social and political concerns about girls' sexuality in the 1990s. Ultimately, it is argued that shōjo manga, which is for and about girls, is both contingent on and contributes to wider social concerns about girls.
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