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Straight from the HeartGender, Intimacy, and the Cultural Production of Shojo Manga$
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Jennifer S. Prough

Print publication date: 2010

Print ISBN-13: 9780824834579

Published to University Press Scholarship Online: November 2016

DOI: 10.21313/hawaii/9780824834579.001.0001

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date: 20 August 2017

Raising Readers, Rearing Artists

Raising Readers, Rearing Artists

Fabricating Community in Shōjo Manga Magazines

Chapter:
(p.57) Chapter Three Raising Readers, Rearing Artists
Source:
Straight from the Heart
Author(s):

Jennifer S. Prough

Publisher:
University of Hawai'i Press
DOI:10.21313/hawaii/9780824834579.003.0003

This chapter delves into the pages of a shōjo manga magazine, analyzing the components that surround manga. It argues that in these magazines girls are raised to be both consumers and readers, readers are raised to be artists who will create manga for the next generation of readers, and the construction of community within the pages of the magazines facilitates this process. The use of readers' pages, surveys, contests, and prizes geared towards piquing the interests of readers generates an atmosphere wherein readers are encouraged to participate in the creation of shōjo manga magazines and, by extension, shōjo manga itself. The pièce de résistance of such community fabrication is the Manga School system where interested readers have the opportunity to become manga artists. Through a notion of fabricated community, the chapter examines the interchanges between the various actors involved in shōjo manga magazines—editors, artists, and readers—culminating in the cultivation of artists from readers.

Keywords:   shojo manga magazines, magazine readers, manga creators, Manga School system, manga artists, fabricated community

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