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The Racial MundaneAsian American Performance and the Embodied Everyday$
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Ju Yon Kim

Print publication date: 2015

Print ISBN-13: 9781479897896

Published to University Press Scholarship Online: March 2016

DOI: 10.18574/nyu/9781479897896.001.0001

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date: 14 December 2017



The Everyday Asian American Online

(p.231) Afterword
The Racial Mundane

Ju Yon Kim

NYU Press

This afterword considers how the online video has become the quintessential form of the everyday, capturing life's smallest moments and disseminating them globally through websites such as YouTube. Focusing on online videos provided by Asian American artists, actors, and entrepreneurs, it highlights the ordinariness of Asian Americans, in large part by strategically inserting spectacular performances of everyday practices. It cites one such video, Wong Fu Productions's “Yellow Fever,” which defamiliarizes the mundane to engage with racial and gender stereotypes specific to Asian American men. It examines how the racial mundane establishes the online videos' concerns as commonplace, and makes possible a turn to caricature and theatrics that sets the Asian American performer as ordinary.

Keywords:   online videos, everyday, websites, ordinariness, Asian Americans, Wong Fu Productions, stereotypes, racial mundane, caricature

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