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Making it personalIndividualising activation services in the EU$
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Rik van Berkel and Ben Valkenburg

Print publication date: 2007

Print ISBN-13: 9781861347978

Published to University Press Scholarship Online: March 2012

DOI: 10.1332/policypress/9781861347978.001.0001

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date: 19 August 2017

Reforming the public sector: personalised activation services in the UK

Reforming the public sector: personalised activation services in the UK

Chapter:
(p.127) Seven Reforming the public sector: personalised activation services in the UK
Source:
Making it personal
Author(s):

Bruce Stafford

Karen Kellard

Publisher:
Policy Press
DOI:10.1332/policypress/9781861347978.003.0007

This chapter examines the degree to which the delivery of welfare and employment services is being made more personalised. The trends are demonstrated by the two biggest activation programmes in the UK, namely the New Deal for Young People and the New Deal 25 Plus. These two programmes are aimed at unemployed people, or those who are recipients of the Jobseeker's Allowance. The discussion also considers the experiences of recipients of other benefits and places developments in their economic and policy context.

Keywords:   welfare services, employment services, delivery, activation programmes, Jobseeker's Allowance, New Deal 25 Plus, New Deal for Young People

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