If individual welfare is best protected through the exercise of choice, markets are believed to allow those choices to be expressed. Using market mechanisms is appropriate in some cases, but not in others. Markets may fail, but beyond that there are many things that they cannot do - for example, managing relationships that are not commodifiable, or protecting individual rights. Attempts to simulate market mechanisms do not necessarily work as markets are supposed to work, and quasi-markets, for example in the personalisation of care, can operate quite differently. Individualised responses in social policy are not always preferable to generalised responses.
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